Simultaneous interpreting Essay Example for Free

Simultaneous interpreting Essay These first two instances of overlap happen quickly and without need for Ð ° resolution. Then, Ð ° third instance of overlapping talk begins, all three are talking, and to intervene. The Student offers back-channel responses, the Interpreter begins translating and then the Professor begins to speak. Suddenly there are three speakers. For Ð ° moment, all three are talking. And, at this point, the Interpreter says wait-Ð °-minute to the Student. The Student immediately shifts his gaze from the Professor to the Interpreter. As he sees the gesture, the Students hands go down to his lap, Ð ° turn-ending signal in ASL (Baker 1977), and he makes no further attempt to speak. When the Student stops, the Interpreter begins interpreting for the Professor, and she goes on talking At first glance, it might seem that the Interpreter stopped the Professor merely because she is the teacher and therefore more powerful while the Student is Ð ° student and thus powerless. But as Tannen (1987) argues, the notion of power is metaphoric when applied to interaction and discourse: І suggest that there are many different kinds’ of power and influence that are interrelated and have varied manifestations. When people are taking different roles, it may not be the case that one has power and one doesnt, but that they have different kinds of power, and they are exercising it in different ways. While the Interpreter may have made his decision based on greater authority or status of the Professor, upon closer inspection, Ð ° number of factors may have contributed to the Interpreters decision to stop the Student. First, the topic was initiated by the Professor, and it is clear that she is not finished talking about it, given her persistence in raising it and her elaboration of it. Second, when the Professor begins to talk about chunking, she says this word the same way both times. There is stress on the first syllable, as well as Ð ° rising and then falling tone. When said as CHUNKing, in English, the tone carries an additional message of heres what І want to talk about next. This is an example of how contextualization cues work ( Gumperz 1982). Third, in playback interviews, the Professor and the Student explain their perspectives on the overlapping talk and the Interpreters choice. The Student began explaining when he saw himself sign SAME. The Student: І said SAME because І wanted to talk about the same thing! Chunking and І was glad she brought it up. І didnt really understand it and hadnt remembered to asked her about it. І wanted her to talk about it. At some level the Interpreter knew that the Student needed to know what the Professor thought; it is what all students come to professors to hear. Although, by virtue of the situation, the Professor has Ð ° more powerful status, the Students own words make it clear that he would prefer to be stopped, so that he can fulfill his expectation of receiving advice and information. It is for this information that he came to her office. The Professor explains her perspective: When І am talking about chunking І think І clearly feel that what І have to say takes priority. And І want to get it out. [The Interpreter] starts talking but І dont want to hear it. І think І am not sure whether [the Student] was trying to take Ð ° turn or give Ð ° back channel but І am going to treat it like Ð ° back channel because І want to keep talking. І wasnt ready to yield the floor. Thus, the Professor was unwilling to give up her turn and perhaps would have insisted that she be allowed to go on speaking. The accumulating dataher persistence on the topic, her contextualization cues, and her status-become Ð ° cumulative force that must have had some impact on the Interpreters decision. Thus, in some ways, the Interpreters decision was not only Ð ° judicious one to make; it was, perhaps, the only one the Interpreter could have made as part of this triad. Overlapping talk and the decision to stop Ð ° speaker come about for complex social reasons within specific contexts and interpreters act instinctively on this knowledge. Ignoring Ð ° Turn Next, І move to examples of overlapping talk where the Interpreter makes Ð ° decision either to momentarily ignore one speakers overlapping talk and interpret it later or to ignore the talk altogether. Momentarily ignoring Ð ° turn forces the Interpreter to hold Ð ° span of speech in memory (if able) until an opportunity presents itself to interpret what was said. Holding Ð ° span of speech and recalling it later happens for several reasons: (1) an interpreter perceives that the talk is not critical at the moment; (2) the overlapping talk is short, simple, and easy to remember; or (3) an interpreter can predict that one speaker is either finishing or will finish soon. When interpreters ignore Ð ° speakers input, they generally do so because they decide that the talk is unimportant at this moment, that it may be contributed again, or that they simply cannot process that piece of language while they are interpreting. In this segment, at the third line, the same occurrence that made the Interpreter stop Ð ° speaker previously now has Ð ° different outcome: the z Professor speaks, the Student speaks, and the Interpreter is interpreting; all three are speaking. This time the Interpreter does not render an interpretation of the Professors talk. Interpreters sometimes have to ignore one of the overlapping utterances. There are two kind’s of talks that they can ignore and not affect the outcome too drastically. one kind of talk is back-channel responses, brief spurts of talk that indicate that listeners are paying attention, or agreeing, or providing other non-content responses, such as, mm-hmm, sure, or OH-І-SEE (ASL). The other kind is also brief but contains more message content. For instance, yes, І can do it and no, І doubt it are brief, yet they include agreement, disagreement, or Ð ° proposition. Interpreters can, or have to, ignore these two kinds of talk for two basic reasons. First, it is not physically possible to hear or see two speakers and be talking yourself, all at the same time. The complexity of the talk that is being interpreted demands an interpreters full attention. Second, inserting overlapping talk could surprise the speaker who is already talking and that speaker will stop because the stream of thought is interrupted. The next segment demonstrates more of the unique possibilities of interpreted events. The Student responds to something the Professor has said, and his response is not interpreted. The Professor sees the Student make Ð ° gesture that gives agrees with her message, and it seems to communicate directly with her. Finally, interpreters sometimes make decisions to ignore overlapping talk momentarily, and when they are ready to interpret, they no longer remember it. When this happens, interpreters have an option to offer Ð ° turn to the speaker whose talk was ignored. Interpreters can say something like, Do you want to say something? or they can take Ð ° turn to say that the other speaker tried to say something. For example, an interpreter might say Excuse me, theres Ð ° question In this meeting, the Interpreter does not ignore overlapping talk momentarily and offer Ð ° turn to one of the speakers However, the Interpreter does offer turns at talk for reasons other than overlapping talk.

Effect Of Music And Noise On Working Memory Psychology Essay

Effect Of Music And Noise On Working Memory Psychology Essay Memory is an integral part of everyday life. It is required for simple tasks, such as keeping a phone number in mind before dialling it, or for more complex tasks such as learning a mathematical formula to apply to a sum. Memory is based on three basic processes. It can be defined as the process by which individuals encode, store and retrieve information (Feldman, 2004). Encoding is the receiving of sensory information and transforming it into some form which can be stored. Storing is the process of putting the information into memory. Retrieval is the process of gaining access to the stored information (Morgan, King, Weisz Schopler, 2008). The interaction of these three processes is required for the proper functioning of memory. Memory failure, that is forgetting, can occur when information has not been properly encoded and stored and therefore, there can be no retrieval (Baddeley, Eysenck and Anderson, 2009). The working of memory cannot be reduced to just a single explanation. It is composed of various interrelated systems. In 1968, the Atkinson-Shiffrin Model of Memory was proposed. It stated a three stage model of memory. Information, which was recorded by an individuals sensory system, enters sensory memory which holds the information momentarily. The information then moves to short-term memory, where it is stored for 15 to 25 seconds. And finally, the information moves to long-term memory where it is relatively permanent. The amount and kind of rehearsal of the information determines whether the information will move from short-term memory to long-term memory, or not (Feldman, 2004). Stimulation of extremely brief duration is stored in sensory memory. This is the first kind of information presented by the environment to individuals. The term sensory memory denotes different types of memory (Feldman, 2004). In the early 1960s, scientists at Bell Laboratories in USA analysed the fleeting visual memory system, which later came to be known as iconic memory. It is the brief storage of visual information. The auditory counterpart or auditory sensory memory is echoic memory (Baddeley, Eysenck and Anderson, 2009). Iconic memory is said to last for less than a second while echoic memory lasts for two to three seconds. Sensory memory can store information for a very brief time only. If the information does not pass to short-term memory, then it is lost forever. Information that is stored transiently in sensory memory is not meaningful as it is only a representation of raw sensory stimuli. For long-term retention the information is passed on to short-term memory which is the next stage of memory (Feldman, 2004). Short-term memory is the performance on particular types of task involving the simple retention of small amounts of information which is tested either immediately or after a short delay. Short-term memory forms a part of working memory. There are various methods of testing short-term memory. One of the classical methods is the digit span test which requires remembering digits for a short period of time. Specific amounts of information can be held in short-term memory. George A. Miller, one of the founders of cognitive psychology, in 1956, suggested that memory capacity is limited by the number of chunks of information. A chunk is a meaningful group of stimuli that can be stored as a unit of short-term memory (Baddeley, Eysenck and Anderson, 2009). For the transfer of information to long-term memory from short-term memory, rehearsal is required. It is the repetition of information that has entered short-term memory. If elaborative rehearsal is used, the information is more likely to get transferred to long-term memory; otherwise it may only remain stored in short-term memory. Elaborative rehearsal is the strategic organization of information (Feldman, 2004). In the late 1960s, the idea of short-term memory being a unitary system was discarded and new theories emerged. These explained short-term memory as involving a number of systems interacting with each other. One such model is of verbal short-term memory. It is the concept of phonological loop. The phonological loop features a part in the multi-component working memory model proposed by Baddeley and Hitch in 1974. The phonological loop is composed of two parts, a short-term store and an articulatory rehearsal process. This store has a limited capacity. The items are stored as memory traces and decay within a few seconds. But, these traces can be retrieved by sub vocal rehearsal. A prominent feature of the short-term store is the phonological similarity effect. This is a tendency for immediate serial recall of verbal material to be reduced when the items are similar in sound. Therefore, remembering a series of dissimilar words is easier than remembering a list of words that are phonologically similar. But, this effect does not appear when the lists are lengthened and if there are several learning trials involved. It is also seen that there is a tendency for verbal memory span to decrease when longer words are used. This is the word length effect. Another factor which disrupts verbal short-term memory is the irrelevant sound effect. It was found that music interfered with digit recall. Vocal music was more disruptive that instrumental music. The retention of serial order can be disrupted by irrelevant stimuli provided they fluctuate over time. Another concept of short-term memory is the visuo-spatial short-term memory. The visual and spatial components have been proposed as a part of the visuo-spatial sketchpad which is a component of working memory. It is a counterpart of the phonological loop (Baddeley, Eysenck and Anderson, 2009). After the 1960s, short-term memory has transformed into the concept of working memory. According to this, information is not only retained for a short period of time, but can also be manipulated and can be involved in higher order processing activities such as comprehension, problem-solving and reasoning (Levin, Thurman and Kiepert, 2010). In 1974, Baddeley and Hitch drew two main observations from studying the effect of an irrelevant memory load on verbal reasoning. The first was that an irrelevant short-term memory task interfered with cognitive tasks. This was consistent with the idea of a common working memory system that combines temporary information storage with ongoing mental operations. Secondly, the concept of working memory went beyond that of short-term memory. It included an additional resource which was not shared with short-term memory (Graham J. Hitch). Working memory refers to the ability to coordinate mental operations with transiently stored information during cognitive activities (Graham J. Hitch). It is a system for temporary maintenance and manipulation of information that is helpful in performing complex tasks (Baddeley, Eysenck Anderson, 2009). An example of the usage of working memory is complex mental arithmetic where the task is broken down into several stages. The various stages have to be coordinated and the early stages generate transient information that has to be maintained for use in the later stages (Graham J. Hitch). Working memory and cognitive abilities are related to each other. Working memory affects cognitive tasks and, in turn, cognitive abilities are required for the understanding and manipulation of working memory. The Baddeley-Hitch Model of Working Memory, which was proposed in 1974, is highly influential and attempts to give a clear understanding of working memory. According to this model, working memory has three components: the phonological loop, the visuo-spatial sketchpad and the central executive. The phonological loop is specialized in holding sequences of acoustic items. The visuo-spatial sketchpad performs a similar function for visually and spatially encoded items. This entire system is controlled by the central executive which is an attentionally limited system that selects and manipulates material in the subsystems (Baddeley, Eysenck Anderson, 2009). A few factors affecting phonological memory are the phonemic similarity of items as well as the word length of the items. Memory spans vary with the length of the items. They are higher for shorter items than for longer items. But, these effects did not appear when the items were presented visually. Spoken stimuli accesses the articulatory loop automatically whereas visual inputs have to be verbally recoded, a control process that involves subvocalization. The phonological loop also explained why the presence of background speech disrupts short-term memory for visually presented verbal stimuli. According to Baddeley, irrelevant noise was easier to ignore than irrelevant speech which suggested that unattended speech enters the phonological store whereas non speech sounds do not. Working memory is thought to be under the control of the central executive. It is responsible for the coordination of mental activities in working memory as well as supervision of phonological loop and visuo-spatial sketchpad and the interaction with long-term memory (Graham J. Hitch). In 2000, Baddeley proposed a fourth component of the working memory model which would explain its interaction with long-term memory. It was called the episodic buffer and was assumed to be a storage system which could hold about four chunks of information in a multidimensional code. It acts as a link between the various components of working memory, and connecting the components with input from long-term memory. It has been studied that music has a favourable effect on working memory. Classical music such as Mozarts Sonata for two pianos in D Major, K.448 and Vivaldis Four Seasons: Spring are said to have an especially beneficial effect, by improving cognitive performance of individuals (Copley, May). In 1993, Rauscher et al claimed that after listening to Mozarts sonata for 2 pianos (K.448) for ten minutes, subjects showed better spatial reasoning skills than after listening to relaxation instructions or silence (Jenkins, 2001). This came to be known as the Mozart Effect. Rauscher et al stated that the participants IQ increased by 8 to 9 points over the two other conditions- relaxation and silence (Smith, Waters and Jones, 2010). The Vivaldi Effect was observed in a study when it was found out that those who listened to Vivaldi while exercising increased their scores of verbal fluency tests after their workouts compared to those who exercised without music (Roberts, June). Background noise is any sound that distracts or interferes with an individuals focus of attention. Background noise is said to disrupt the concentration of an individual. It can affect a persons ability to think clearly and retain information and can impair learning and memory (Andrews, January). Noise can include road traffic, people talking in the background, etc. Working memory is an important component as everyday cognitive tasks rely on it. It is integral in the development of language and reading. The study aims to explore the influence of music (classical) and background noise on working memory, which is responsible for enabling complex cognitive activities. The Mozart Effect has been observed to have a beneficial effect on visuospatial performance. This study aims to see if it can be extended to the performance of working memory as well. The study will also observe whether conditions of silence and music will elicit a better performance of working memory than the condition of background noise and the condition of background noise and music. The objectives of this study are to find out if music has a positive effect on working memory and if noise has a detrimental effect on working memory. In addition, the study aims to compare the effects of silence and music on working memory as well as to find out if background noise and music will have a detrimental effect on working memory. The hypotheses of the study are that music will have a positive effect on working memory, noise will have a detrimental effect on working memory, silence will have a better result on the performance of working memory than music and background noise and music will have a detrimental effect on working memory. Chapter Two Review of Literature Various studies have been conducted which show the positive and detrimental effects of music and noise on working memory. The following research articles look at studies which have been conducted which express the relationships between music, noise and working memory. The Effects of Background Music and Noise on Working Memory was conducted by Amanda Eiras and Kaycee McNeil. It examines how verbal working memory was affected by background music and noise. The study was conducted on 14 participants between the ages of 18 to 30 years. The participants were made to recall a list of 30 words in 30 seconds under four conditions: in silence, in music, in noise and in music and noise. It was found that the presence of music was not statistically significant F(1,11) The Effect of Background Music and Noise on the Cognitive Test Performance of Introverts and Extraverts was conducted by Stacey Dobbs, Adrian Furnham and Alistair McClelland. This study examines whether background noise is as distracting as music and the effect it has on introverts and extroverts while they do cognitively complex tasks. 118 female school children between the ages of 11 to 18 years were the participants of the study. The participants were made to complete 3 tasks- RPM, Wonderlic Personnel Test and Verbal Reasoning Test Byron, 2006 under 3 conditions: noise condition, music condition and silence condition. The results showed that in RPM, the performance in silence was significantly better than in the presence of music and the performance in music was significantly better than in the presence of noise. In the Wonderlic Personality Test, the performance in silence and music was significantly better than in the presence of noise. The performance in the presence of silence was not significantly different from performance in the presence of music. In the test of verbal reasoning the performance in silence was significantly better than with music and just failed to be significantly better than with noise. There was no significant difference between performance under music and noise conditions. Recall of Words Heard in Noise was conducted by Anders Kjellberg, Robert Ljung and David Hallman. This study examines if recall of words and recognition of sentences, when orally presented, were affected by the presence of background noise. 32 participants between the ages of 18 to 34 years were chosen. The participants were required to complete two memory tasks: recall of words and recognition of sentences under two conditions- with background noise and without background noise. The results show that the number of words correctly recalled were significantly lower in the noisy condition (mean= 8.50 and 11.03 for noise and control condition respectively.) In the recognition of sentences task there was no significant differences between the conditions. Does music enhance cognitive performance in healthy older adults? was conducted by Nicola Mammarella, Beth Fairfield, and Cesare Cornoldi. This study examines whether music can enhance cognitive performance. 24 participants between the ages of 73 to 86 years of age were chosen. The participants were required to do two tests: a forward version of digit spans and word fluency test under three conditions: music, no music and white noise. The results for digit span show that the music condition showed a significant advantage over the white noise condition and the non-music condition. There was no difference between the white noise condition and the non-music condition. The results for the phonemic fluency show that there is a significant advantage of music over white noise and non-music conditions. And the difference between white noise and non-music conditions were not significant. Listening to the Vivaldi excerpt led subjects to show a significant increase in phonological working memor y capacity and phonemic fluency. Acoustical Barriers in Classrooms: The Impact of Noise on Performance in the Classroom was conducted by Julie E. Dockrell and Bridget M. Shield. The study examines the effect of classroom noise on the performance of primary school children. 158 children were chosen as participants for the study. Their mean age was 8 years and 6 months. The participants were given four tests to complete: an aptitude test, verbal tests which included reading and spelling, non-verbal tests and an arithmetic test under three different class noise conditions: base (normal classroom condition when children are working quietly and no one is talking), babble (noise consisting of childrens babble) and babble with environmental noise. The results showed that verbal task performance is worst in babble and best in base condition. In the non-verbal tests, the performance is best in the babble and environment noise condition. The study, The Effect of Background Music and Background Noise on the Task Performance of Introverts and Extraverts was conducted by Gianna Cassidy and Raymond A. R. Macdonald. This study examines the effects of music with high arousal potential and negative affect, music with low arousal potential and positive affect and everyday noise on the cognitive performance of introverts and extraverts. The sample size was 40. It included 20 university student, 10 adolescents and 10 non-studying/working adults. The materials used were music with lyrics and background noise (which was everyday general sound, classroom working sounds, traffic and conversation including laughter). The participants had to complete 5 cognitive tasks. They were the Stroop Neuropsychological Screening Test, a delayed recall task from the Rivermead Behavioural Memory Test (version A, item 6 A), a free recall task which had 20 six letter words, a distractive task which was a numerical task and the delayed recall task. The participants completed the five tasks in one of the four background sound conditions: positive low arousal music which was relaxing, negative high arousal music which was aggressive, background noise and silence. Performance on all the tasks was poorer while listening to background sound (which includes music and noise) compared to completing the tasks in silence. Listening to high arousal music was significantly more detrimental to task performance than listening to low arousal music across all tasks. Background noise and high arousal music significantly reduced performance across all tasks compared to the silence condition. High arousal music was more detrimental to task performance the Stroop task. The Effects of Acute Background Noise on Recognition Tasks was conducted by Daniel Diegard. 23 students were chosen as the participants for the study and the mean age was 22 years. The materials used were random white noise, encoding items, a distracter task which was a mental arithmetic task and a working memory capacity test which required the participants to complete an arithmetic test and alternating between equations and memorizing word sequences. The results showed that there was no significant difference between the four noise conditions effects on the participants recognition score. There was a significant within-subject effect on the participants response times, dependant on the presence of noise during the recognition part [F(1,21)=5.60, p=0.028] and also a between-subject ffect for the two experimental groups [F(1,21)=8.57, p=0.008]. Background white noise had no significant effect on the participants learning capacity. It was seen that the interaction effect of the experi mental group and encoding noise did approach significance. The results of this study are shown to be inconsistent with most previous studies conducted. Effects of Prior Exposure to Office Noise and Music on Aspects of Working Memory was conducted by Andrew Smith, Beth Waters and Hywel Jones. The participants of this study were 36 undergraduate students between the ages of 18 to 25 years. This study was further divided into two studies. The first examined whether habituation occurred to office noise and how long it takes for habituation. The second study was an attempt to replicate the Mozart Effect which represents an improvement in spatial reasoning following listening to Mozart. In the first experiment, a mental arithmetic task was given to the participants. After the first mental arithmetic task, a habituation period to office noise was presented for five minutes. There were three conditions which were used. The first was continuous noise condition which was heard throughout the presentation of all the mental arithmetic tasks and the habituation periods. The second was the noise control condition in which the participants heard n oise during the mental arithmetic task but not during the intervening habituation period. The final condition was the quiet condition in which no noise was presented during the mental arithmetic task. The habituation phase was for 20 minutes in total placed between the arithmetic tasks. The results showed that there was a significant effect of noise condition [F(2,33)=8.3, p In the second experiment 24 undergraduate students were chosen to be the participants. Their mean age was 22 years. The participants had to complete spatial ability tasks in three conditions: after listening to Mozarts piano sonata, after positive mood induction and after sitting in silence. The results showed that the participants had higher scores on the test in the Mozart condition than in the other 2 conditions. Music Listening While You Learn: No Influence of Background Music on Verbal Learning was conducted by Lutz Jancke and Pascale Sandmann. This study examined the influence of listening to background music on verbal learning performance. The sample size of this study was 75 and the participants were randomly assigned to five groups. The participants had to learn the presented verbal material with and without background music. Each group of participants was exposed to one of five different background stimuli: in-tune fast, in-tune slow, out-of-tune fast, out-of-tune slow and noise. This study did not find any consistent or consequential influence of background music on verbal learning. There was neither an enhancement nor a decrease in verbal learning performance during the presentation of the background sound conditions. The Relative and Perceived Impact of Irrelevant Speech, Vocal Music and Non-Vocal Music on Working Memory was a study conducted by Thomas R. Alley and Marcie E. Greene. The sample size of this study was 60. The study examined the effects of vocal music, equivalent instrumental music and irrelevant speech on working memory to understand how music affects performance and the degree of impairment. The participants completed a digit span task in the presence of irrelevant speech, vocal music, instrumental versions of the vocal music and silence. The results of this study showed that speech and vocal music hindered performance. The performance in instrumental music was better than that of vocal music but was not significantly different from speech or silence. Chapter Three Methodology The aim of this research will be to study the effects of music and background noise on working memory. Research Design A quantitative study will be carried out and experimental research design will be used. The study will involve a group of individuals who will be made to recall lists of words under four different conditions- silence, background noise, music and music and background noise. Hypotheses Music will have no effect on working memory. Noise will have no effect on working memory. Silence will have no effect on working memory. Background noise and music will have no effect on working memory. Sampling Sample size consisting of 40 individuals including males and females in the age range of 19 to 23 years. The sampling method to be used will be convenience sampling. The study is an experimental and quantitative research as variables will be measured and analysed using statistical techniques. Ethical Consideration Informed consent will be given to the participants before the experiment is conducted to ensure that their participation is voluntary. Confidentiality of identity of the participants will be guaranteed. The participants will be allowed to leave the experiment when they want. Tools Used 16 list of 20 words each Mozarts Sonata for 2 pianos in D, K.448 Vivaldi- Spring Clip of background noise on a busy street Data Analysis The Analysis of Variance or ANOVA will be used as there are more than two variables which will be taken into consideration as well as the interaction between the two. Operational Definitions Working Memory- Working memory is the ability to temporarily store words while performing other cognitive tasks. Music- Music can be defined as the vocal and instrumental sound to produce form, harmony and expression. Noise- Noise is defined as unwanted sound. In this study, noise is that which is not important to the main focus of attention.

Relationship Between Lifestyle And Health Health And Social Care Essay

Relationship Between Lifestyle And Health Health And Social Care Essay Lifestyle is the way that a person lives. Therefore, lifestyle reflects our behaviour, attitude, culture and personality. In addition, lifestyle might affect peoples thoughts, work, social activity and health. It may be true that the quality of the medical service has improved in the last decade in developed countries and some developing countries; however, lifestyle patterns are a key role in improving our quality of life. This essay explains the concept of healthy lifestyle and the factors that affect our health in our environment; then, discuses some important effects of lifestyle on specific diseases on the disease preventions and progression. Lifestyle factors have a greater impact than genetic factors. Lifestyle factors might improve the genetics but not the opposite. For example, obesity caused by genetic defect gets better by changing the lifestyle patterns that include following a special diet and doing regular exercise. Healthy lifestyle achievements depend on individuals needs and the environment around them. Therefore, studies and research were done in order to recognize the optimum lifestyle for genders in all age groups. This study revealed that lifestyle modifications are important measures in both diseases preventions and treatment. Achievements of optimum lifestyles required group working. They are not only doctors responsibilities; however, parents, teachers, doctors and politicians play a role in achieving this goal. The media also have an essential role in lifestyles modifications by highlight the issues and encourage people to act properly in their lives. Foods companies have greater responsibility toward the public by producing healthy foods to build good environment for people. There are many reasons for the disparity in lifestyle patterns between the people from the same country and even in the same city. These reasons have been noted by researchers in the public health field. These differences have been discovered to be as a result of social variation, geographical area and education level. So, people who live in poverty or in low social class category have a poor chance of survival. In other words, individuals who behave healthily are more likely to be found in higher social classes. Poor people do not care about life quality rather than how they live that due to lack of resources and deficiency in services. For instance, a less nutritious diet may be chosen because of restrictions on income or in adequate food distribution in their area. Less physical activity may be undertaken because of lack of leisure facilities in low class areas or the poor salary they get to make use of them. On the other hand, some situations are the result of a much greater degree of choice. Geographical differences also have an effect on lifestyle pattern. For example, people who live in hot areas cannot maintain a healthy lifestyle especially a good range of physical activity as result of the hot climate. On the other hand, those living in very cold area have the same problems as well. Educational level variations in the whole population may cause some difficulties in following healthy lifestyle. Much research focusing on the quality of life among qualified individuals and unqualified individuals revealed that better life and living patterns are found in people with degrees and the worse living patterns with those of a low educational level. Scientists believe that there are seven essential factors in lifestyle which have huge impact or well known effect. These factors are diet, physical activity, smoking, alcohol consumption, stress, weight gain and social interaction. Moreover, scientists found a close correlation between specific diseases and these lifestyle factors such as heart disease especially ischemic heart disease, stroke and diabetes. There are many diseases that have strong relationships between the pathogenesis and the lifestyle factors either in etiological factors or preventive measures or as non pharmacological treatments. For examples, diabetes may be caused by obesity or weight gain; ischemic heart disease may be caused by smoking and foods contain high fat as well as stress. In other words, different types of diseases are caused by variable lifestyle factors. Thus, eating healthy foods can prevent the occurrence of some illnesses such as diabetes, hypertension, stroke and ischemic heart disease. Moreover, quitting smoking may decrease the chance of developing cancer. Lifestyle modifications are used as non-pharmacological treatments for example, salt reduction in diet is one of the measures used in treating hypertension. A study shows relation between lifestyle factors and mortality rate in individuals has cardiovascular diseases. Obesity with body mass index over 30 is three times more likely to die of cardiovascular causes than those with Body mass index less (18.5à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬24.9). One quarter of cancer deaths and one third of heart diseases deaths were attributable to smoking. Individuals who exercised more than 5.5 hour per week are approximately half as likely to die of heart disease as those who are less active. On the whole, 72 percent of cardiovascular mortality, 44 percent of cancer mortality, and 55 percent of all-cause mortality were attributable to having any of four risk factors: being overweight, smoking cigarettes, not engaging in physical activity, and having a low healthy diet intake. Lifestyles modifications have greater influences on the overall health statues of the communities. These changes may improve the diseases outcome, reduces the chance of diseases progression and control its complication. For instance, decrease dietary intakes of foods containing unsaturated fat improve already exciting heart disease. These changes also have noticeable effects on ageing related problems such as Alzheimer disease. There is a huge gap at the level of health promotions in dealing with different lifestyle factors. Tobacco control policy has been facilitated by hundreds of epidemiologic and corroborative laboratory studies over more than four decades has made a clear connection between smoking and many cancers, heart diseases and many other health problems. Unlike nutrition and physical activity, those are necessary parts of our daily life. Therefore, public health specialists act to fill the gap and promote the health of the human being by doing research and through a deep study of these issues. In conclusion, lifestyle is a manner of living that reflects individuals behaviour, attitude, thought and believes. Regardless the improvement in health services maintains healthy lifestyle is mandatory to live healthy wonderful life. Healthy lifestyles are not what we think healthy but what research addressed healthy. Many factors affect lifestyles optimizes such as people needs and cultures. Lifestyles factors have greater influence than genetic factors on the health status of the individuals. In order to achieve a healthy community the multidisciplinary approach is essential. Differences in lifestyles between people are due to their socioeconomic classes, living area and the education level. There are overwhelming evidences that show a strong relationship between the lifestyles factors and diseases risk factors and diseases treatment. Underestimations of some lifestyles factors overcome by doing deep investigation by health care providers. In fact, healthy lifestyle is the aim to get healthy life. Abdullah ALMilibary

UNIX vs. NT :: essays research papers

UNIX VS NT To build a good and stable network is extremely difficult. It takes a team of very knowledgeable engineers to put together a system that will provide the best service and will forfill the need for the companies users and clients. There are many issues that have to be resolved and many choices have to be made. The toughest choices IT managers have to make, are what will be the best server platform for their environment. Many questions must be answered. Which server software offers complete functionality, with easy installation and management? Which one provides the highest value for the cost? What kind of support and performance can be expected from this system? And most important of all is what is more secure? In this paper, Microsoft Windows NT Server is compared to UNIX, in the large commercial environment. The main focus of the comparison is on the areas of, reliability, compatibility, administration performance and security. Which system is worth the money? What can you expect from Windows NT Server out of the box and from UNIX out of the box? NT can communicate with many different types of computers. So can UNIX. NT can secure sensitive data and keep unauthorized users off the network. So can UNIX. Essentially, both operating systems meet the minimum requirements for operating systems functioning in a networked environment. Put briefly, UNIX can do anything that NT can do and more. Being over 25 years old, the UNIX design has been crystallized out further than any other operating system on a large scale. NT is fairly new and some say it is a cheap rip off of UNIX. But it is not cheap at all. To purchase an NT server with 50 Client Access Licenses , one will spend $4,859.00. Not so bad. But it gets much more costly than this. This price is just for software, but everyone knows to build a network you need a lot more than this. E-mail has become an indispensable tool for communication. It is rapidly becoming the most popular form of communication. With Windows NT, you will have to buy a separate software package in order to set up an e-mail server. Many NT-based companies use Microsoft Exchange as they ¡Ã‚ ¦re mailing service. It is a nice tool, but an expensive solution with not such great success in the enterprise environment. Microsoft Exchange Server Enterprise Edition with 25 Client Access Licenses costs $3,549.

Free King Lear Essays: The Unaccommodated Man :: free essay writer

The Unaccommodated Man in King Lear In William Shakespeare's King Lear, betrayal is a common event that leads to the downfall of some of the characters. In today's society, there are two main attitudes that are generally taken towards these fallen individuals or unaccommodated men. The first attitude is more of a pessimistic, judgmental attitude. This attitude puts the majority of the blame on the individuals themselves. The individuals are portrayed as being responsible either due to ignorance or laziness, and it is thought that the individuals got themselves into their deprived situation and they can also find their way out. The second view is more optimistic and is usually more merciful and accepting. People taking this stance generally would take pity on the individuals thinking that their unfortunate situation was due to a simple case of bad luck, or that these individuals were taken advantage of or betrayed by others ultimately leaving them accommodated. In King Lear, the characters Lear, Gloucester, and E dgar were all betrayed by family members leading to their unaccommodated lives. Once again you can take the pessimistic, judgmental attitude or the optimistic, merciful attitude. When applied to the characters in King Lear, I choose to take the optimistic, merciful attitude. King Lear was betrayed by his two daughters Goneril and Regan. King Lear wanted to distribute his land according to the amount of love that this daughters had for him. Granted this was an illogical method, his intentions were not to destruct the family and himself. He was also very harsh to Cordelia, but the ultimate event that took place to leave him unaccommodated was the betrayal by Goneril and Regan. Lear put his trust in the wrong people, and it ended up placing him in a horrible situation. Now Lear did not make the smartest decisions, but what wrong did he commit in trusting his two daughters who professed their love for him to provide for his basic needs. "How sharper than a serpent's tooth it is to have a thankless child." ( I, iv,57). Lear voices his frustration with not being able to trust his own family members. Gloucester's downfall was also a case of betrayal. His illegitimate son, Edmond, betrayed him into thinking that Edgar, his legitimate son, was plotting against him. One might say that Gloucester was ignorant in believing Edmond, and that he was illogical in not confronting Edgar.

Marketing Plan for a Pest Control Company Essay

Executive Summary: One of the major tasks that need to be recognized by a pest control company is to create awareness among the business firms and the residents and to improve on the market offerings and services to deal with the problem of pests. The pests could include the rat control at domestic premises, bird control, household and nuisance pests which include cricket, ants, cockroaches, beetles; animal pests which include mice, snakes, stray dogs and cats; disease vectors like spiders, moths, bees, mosquitoes etc. The company should highlight its profile and indicate its presence and communicate to the target audience that they offer the pest control services at competitive prices than other service providers. Based on the customer satisfaction survey conducted it was clear that the level of satisfaction was lower and the areas which required improvement was in the follow up service, provide more detailed information about the product and allow better and faster response time. Thus the pest control company has to regularly carry out surveys on satisfaction and the needs and wants of the target groups. Environmental Analysis: The marketing plan needs to get insight into the health and environmental safety looking towards appropriate pest identification and its management along with concern towards storage of the pesticide, transportation, its usage and the disposal factor. The pest control company should identify and create awareness of the reduction of pesticide usage and to enhance the protection of the environment with minimum contamination of the environment by being economical which is possible only if the company identifies efficient pest management and control techniques there by complying to the necessary regulations and the laws. SWOT Analysis: The opportunities and threats which the pest control company will face are the probable dimensions and changes that the market will be affected by, the competitive forces and the buying dynamics of the consumers and identification of the target audience are the crucial factors which need to be considered and tapping upon the un-noticed market segment by keeping the eyes open and being focused. The weakness would be in terms of the double-income household sector whose availability and access to is difficult for the companies to approach during their business hours. Another weakness the company faces is on the pricing strategy where in based on the differences in the climate from place to place, the price will be fixed upon. Marketing Objectives: The pest control company’s main objective should be to define their target segment which could be the private house owners, private landlords, and private tenants, local business houses by increasing awareness among them by implementing a strong marketing and communication plan on the measures of pest control service that will help in protecting the goods, property, environment and public health from pests. The firm should also try to enhance upon their professionalism to ensure customer focused service and increase the customer satisfaction levels. Improve value for money and generate higher income for business houses or pest control service providers by not compromising upon the highest quality within the limits of the budget and the financial constraints. Marketing Strategies: In order to hatch upon a good marketing plan the pest control company needs to learn the fine art of selling their services. The firm initially can start with cross marketing which involves educating the present clients or customers about the added offerings so that no extra costs are incurred on marketing and the existing clientele will indeed help in getting most of the business. The firm will focus upon the current marketing channels and adopt a concentrated marketing effort which includes websites,  Ã‚   advertisements, logos on trucks, making a thorough presentation to the target audiences by identifying the right kind of message that needs to be positioned in their minds. Some additional strategies that could be adopted are: Use Traditional methods: Market the add-on services on the yellow pages of the directory, running on newspaper or radio ads or leaflets / flyers or billboards. Network Marketing: This is a strong marketing technique which deals with reaching out to the references provided of other businesses or house owners by either distributing postcards and leaflets and coupons to every customers irrespective of their need so that at least when they spread the word of mouth publicity is guaranteed. Personal Approach to train and demonstrate the masses: Setting up meetings, workshops, presentations, seminars with the prospective clients at various clubs and organizations would depict the authenticity of the marketing approach. Need Identification and Be Focused: The Company should identify on its own if any group of the target market require the pest control mechanism to be implemented which will give a positive impressions to the audiences that they will be provided with proper after sales support. Encouraging to have ones own website development for creating awareness with full of content and information can make the online business advance in its sales margin, provide wider choices to the consumers and deal with those who encountered lots of confusion by projecting strong messages with a catchy brand name and servicing their queries 24/7.

Othello, the Moor of Venice: Psychological Approach

William Shakespeare’s drama, â€Å"Othello, the Moor of Venice,† may be interpreted in both a Freudian and Jungian way within the psychological criticism of literature. There three main characters in the story: Othello, the Moor in the service of the Venetian state, his wife Desdemona, and Othello’s wicked servant Iago. From the Freudian point of view, both male characters, Othello (master) and Iago (servant) have the developed id (the part of the human mind that seeks pleasure). At the same time, they suffer from a weak ego (the part of the mind that controls the id's impulses, letting them go a normal way). The ego can not stand between the id and the superego (the part of the mind that represses the id's impulses), so the men’s instincts are bare and cause them into trouble. Othello kills Desdemona and himself and Iago also murders his wife Emilia and is a few steps from being tortured severely. Iago's superego represses his sexual desires as inappropriate for society. His id does not agree with it and is released through betrayal, thievery and lie. All these in the case of Iago become a fake sex intercourse. Deep in his soul Iago treats sex as a â€Å"bad† and shameful thing. His code of behavior and the words about women make his point clear. For Iago the most pleasant thing is to talk badly about Desdemona and his own wife. Thus the servant acts as a ready-made sadist, a type who finds joy and satisfaction only when he makes other people unhappy. Besides he is a man who is not taught to forgive. His place in life is cheap and subordinate so Iago feels good when he oppresses and manipulates the others like Roderigo. It is curious to look closer at the personages’ skin-color. â€Å"Good† master is black and â€Å"bad† servant is white. It creates a very interesting effect so far as Iago’s black soul matches Othello’s black skin and this makes them equal. From the Freudian point of view, sexual motives penetrate all through the text. To begin with, sex may be the motivation for Iago to hate his master so much. Othello did not treat Iago as a candidate for the lieutenant’s position. Iago speaks about his hurt feelings but that seems a bit unnatural as the man mentions this reason only a few times. The reader can not then make the idea of what in Othello made Iago so wild. One may even suggest that Iago and Othello are latent homosexuals and Iago’s hatred for Othello is the perverted form of love. There are some evidences throughout the play of both master and servant paying attention to women, especially on Iago’s side. But is not it a shift of his desire for the Moor onto the female characters if to scan the play through the Freudian lens? The central female character of the play is Desdemona. She steps out as a victim of two suspected in homosexuality males, Othello and Iago. First, let us recall under what circumstances she married to the Moor. It was against Brabantio’s (Desdemona’s father) will. The girl left home in the night with Othello. He was definitely older than Desdemona and seemed to resemble a father to her in age and manners. This is a case of Electra’s complex, when a female hates her own father and wants to hurt him. Brabantio died of grief because she married to Othello. Desdemona wanted to find the father’s twin in Othello and killed his good feelings though being unaware of it till the very end. Besides killing her own daddy Desdemona subconsciously wanted to die herself because she felt guilty for hating Brabantio and wishing him die. Othello's attitude to the wife and his mad jealousy perfectly fit into the theory of Oedipus complex, when a man sees his mother in every woman he meets in life. The Moor often behaves as a child, for example when he speaks about his noble parents and high qualities of a soldier and does not care to look modest. Like a child he is searching for a friend and suspects that other people want to hurt him. To say more, he prefers to socialize with men mostly, because women make him uncomfortable. In Desdemona he also wanted to find the substitute for his mother. It is intentionally that he tells Desdemona about the handkerchief his mother had left him. To go further, the story takes place on the island and the personages travel to Cyprus on board of the ship. According to Freudian theory, ship stands for a female symbol and the water usually goes with birth, the female principle, the maternal, the womb, and the death wish. Thus, getting into the storm, the personages are subjects for dying. In addition, Othello wants to join his own mother through the journey through the symbol of the ship. According to Jungian theories, the conflicts between the personages may be interpreted as the conflicts between the general habit of a person to neglect or cynically evaluate the surroundings and the opposite habit to see the world through rose-coloured glasses. Othello and Iago act as if they are two halves of a human soul, one is dark and the opposite is light. Iago is the evil creature, who denies all the romantic things around him, whereas Othello represents the type who tries to idealize the reality. Yet you can not say that Iago and Othello are undeniably different, because all through the play they are communicating and spend a lot of time together. The possible reason is that they support and accomplish each other in the world vision. For example, Iago takes from his master the understanding of what should be right like friendship or admiration with a woman’s beauty. It is not that the man is not able to see that Desdemona is beautiful or that Othello is a brave soldier. The wicked servant just could not believe that a beautiful woman can be loyal to her husband or Cassio, the lieutenant, is a genuine friend to Othello and Desdemona. On the opposite, Othello easily believed in Iago’s roorbacking. It shows only that the Moor as an ideal type standing very close to the devil type of Iago. To put it in a nut-shell, from the psychological point of view the master and the servant tensely link together, and Iago may be treated as the repressed side of Othello's consciousness. Desdemona does not let them join and that is why she is dead in the end of the play.